Media Buyer Salary in China

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Last Updated: July 14, 2026

CNY 202,217 USD

per year
Hourly Rate CNY 97.22
Bonus CNY 6,956

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Entry Level CNY 143K
Average CNY 202K
Senior Level CNY 245K

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The average pay for a Media Buyer is CNY 202,217, which is CNY 97.22 an hour in China. The average salary range for a Media Buyer is between CNY 142,968 and CNY 244,885. On average, a Bachelor's is the highest level of education for a Media Buyer.

This compensation analysis comes from aggregated salary survey data for China. ERI's compensation information is based on employer-reported data collected from ERI's salary surveys, customer HRIS data, data from Proxies/10Ks and Forms 990, proprietary databases, and purchased survey data. Cost-of-labor data in the Assessor Series are based on actual housing sales data from commercially available sources, plus rental rates, gasoline prices, consumables, medical care premium costs, property taxes, effective income tax rates, etc. For more information, see ERI's methodology.

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Salary Potential for Media Buyer

Explore the estimated salary growth for Media Buyer in China for up to 5 years. The estimated salary of Media Buyer in 1 year will be CNY 209,223, and in 5 years, will be CNY 239,759.

Number of Years

2 Years

Estimated Salary

CNY 216,472 USD

Percentage Growth

0%

Growth Trajectory

The estimated salary growth for Media Buyer in [# of years] is [salary], which is [average growth %] average growth. This information is based on ERI's compensation database.

What Does a Media Buyer Do?

Procures desirable advertising space in print, outdoor, broadcast, and online outlets. Negotiates and disputes costs with advertising sales agents to acquire the greatest number of potential customers at the lowest cost to the client. Designs innovative advertising campaigns that gain recognition and new customers for the client's product. Analyzes demographics, media usage, and ratings to choose the best possible medium for the client's target audience. Formulates buying strategies to develop advertising that will achieve the client's goals.

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Education, Skills, and Certifications for Media Buyers

Gain access to salary differentials for education and skills in ERI's Salary Assessor

Education

Below is the average education level for a Media Buyer. About 73% have a Bachelor's degree, 16% have a Master's degree, and 12% have a Associate degree.

  • Bachelor's Degree 73%
  • Master's Degree 16%
  • Associate Degree 12%
  • Doctorate Degree 0%
  • High School Diploma 0%
  • Less Than HS 0%

Top Skills

Below are top skills for a Media Buyer. 86% of Media Buyers have a skill in Communicates condition. The top 3 most popular skills for Media Buyers are Communicates condition, Coordinates business, and Evaluates performance.

  • Communicates condition 86%
  • Coordinates business 57%
  • Evaluates performance 57%
  • Determines quality 43%
  • Organizes bookings 43%

Do you have certifications for Media Buyer?

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Calculate your market salary using our salary calculator.

Compare Media Buyer Salaries by Location

See how Media Buyer salaries vary by region and find the best location for your career.

Average Salaries for Media Buyer

The average salary of media buyer in China is ¥202,217. The average salary of media buyer in California is $78,339. The average salary of media buyer in United States is $69,176. Explore the average salaries for media buyer in other locations below.

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Cost of Living in China

The cost of living in China is 0% equal to than the national average.

Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.

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Why Your Salary May Look Different

This information is based on a specific job title and location, but real-world compensation can vary based on factors like years of experience, company size, shift differentials, and more. Because of these variables, your actual pay may fall above or below the average ranges shown. Use ERI's salary data and compensation management platform to identify market trends and accurately adjust pay so that you can price jobs competitively.

Based on the average salary in the United States, if your shift differential is 10%, then your pay will increase by CNY 9.72/hour

*Some jobs may not be adjusted using shift differentials. Please contact [email protected] for additional information.

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Use ERI's shift differential data to calculate pay for night, day, and swing shifts to benchmark compensation with confidence. Our robust salary survey data can help you accurately price roles using industry-specific shift policies.

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Frequently Asked Questions

Common questions about Media Buyer salaries and career insights

How much does a Media Buyer make in China?

ERI's data indicated that, on average, a Media Buyer is CNY 202,217 per year or CNY 97.22 per hour in China, which is 1% lower than the national average. Top earners have reported making up to CNY 244,885. However, the typical pay range in China, is between CNY 142,968 and CNY 244,885 annually.

What is the salary potential for Media Buyer in 5 years?

Media Buyer is projected to see 18.6% salary growth in 5 years.

What are some factors that impact Media Buyer salaries?

Several factors can impact the salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect the role can provide opportunities to earn more. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns.

How can I accurately price jobs for my organization?

There are several factors that can impact the salary, including experience, company size, job market, location, industry, education, certificates, shift differentials, and more. Understanding how these factors affect the role can help you spot pay gaps and retain top talent. ERI's Assessor Platform brings these factors together in one platform, making it easy to benchmark roles, analyze insights, and set pay with confidence.

What is ERI Economic Research Institute?

ERI Economic Research Institute was founded over 35 years ago to provide trusted compensation data for private and public organizations. ERI has established itself as a gold standard for global salary benchmarking and geographic differentials and has evolved to offer a complete compensation management software solution.

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With decades of experience in compensation, ERI offers an extensive and reliable salary survey database powered by the Assessor Platform, a comprehensive compensation management solution that optimizes complex processes for accuracy and efficiency.

HR and compensation professionals in organizations ranging from small companies to the Fortune 500 rely on ERI's Assessor Platform to:

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How often does ERI's compensation database get updated?

ERI's team of PhD-level data scientists and seasoned compensation professionals review and validate our salary data approximately every six weeks, ensuring the accuracy of the data that we publish. Learn more about our methodology.

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About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

For over 35 years, ERI has compiled the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources

Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.

Real-Time Data

Our salary database is updated and verified approximately every six weeks.

Quality Assurance

Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

10,500+

Locations

35,900+

Job Titles

4,400+

Skills

5,500+

Certifications

1,100+

Industries

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