e-Commerce Marketing Manager Salary in Italy

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  3. > e-Commerce Marketing Manager
  4. > Italy

Last Updated: July 12, 2026

€67,788 USD

per year
Hourly Rate €32.59
Bonus €7,457

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Entry Level €37K
Average €68K
Senior Level €85K

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The average pay for a e-Commerce Marketing Manager is €67,788, which is €32.59 an hour in Italy. The average salary range for a e-Commerce Marketing Manager is between €36,877 and €85,074. On average, a Bachelor's is the highest level of education for a e-Commerce Marketing Manager.

This compensation analysis comes from aggregated salary survey data for Italy. ERI's compensation information is based on employer-reported data collected from ERI's salary surveys, customer HRIS data, data from Proxies/10Ks and Forms 990, proprietary databases, and purchased survey data. Cost-of-labor data in the Assessor Series are based on actual housing sales data from commercially available sources, plus rental rates, gasoline prices, consumables, medical care premium costs, property taxes, effective income tax rates, etc. For more information, see ERI's methodology.

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Salary Potential for e-Commerce Marketing Manager

Explore the estimated salary growth for e-Commerce Marketing Manager in Italy for up to 5 years. The estimated salary of e-Commerce Marketing Manager in 1 year will be €69,528, and in 5 years, will be €76,949.

Number of Years

2 Years

Estimated Salary

€71,313 USD

Percentage Growth

0%

Growth Trajectory

The estimated salary growth for e-Commerce Marketing Manager in [# of years] is [salary], which is [average growth %] average growth. This information is based on ERI's compensation database.

What Does an e-Commerce Marketing Manager Do?

Manages and oversees the organization's electronic commerce or electronic business marketing efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.

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Education, Skills, and Certifications for e-Commerce Marketing Managers

Gain access to salary differentials for education and skills in ERI's Salary Assessor

Education

Below is the average education level for an e-Commerce Marketing Manager. About 56% have a Bachelor's degree, 30% have a Master's degree, and 8% have a High School Diploma.

  • Bachelor's Degree 56%
  • Master's Degree 30%
  • High School Diploma 8%
  • Associate Degree 5%
  • Doctorate Degree 1%
  • Less Than HS 0%

Top Skills

Below are top skills for an e-Commerce Marketing Manager. 92% of e-Commerce Marketing Managers have a skill in Data analysis. The top 3 most popular skills for e-Commerce Marketing Managers are Data analysis, Manages marketing, and Identifies opportunities.

  • Data analysis 92%
  • Manages marketing 92%
  • Identifies opportunities 73%
  • Facilitates marketing 69%
  • Reviews strategies 69%

Popular Certifications for e-Commerce Marketing Manager

Project Management Professional - PMP - Project Management Institute Certified Professional Services Marketer

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Compare e-Commerce Marketing Manager Salaries by Location

See how e-Commerce Marketing Manager salaries vary by region and find the best location for your career.

Average Salaries for e-Commerce Marketing Manager

The average salary of e-commerce marketing manager in Italy is 67.788 €. The average salary of e-commerce marketing manager in California is $153,818. The average salary of e-commerce marketing manager in United States is $136,901. Explore the average salaries for e-commerce marketing manager in other locations below.

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Cost of Living in Italy

The cost of living in Italy is 0% equal to than the national average.

Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.

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Why Your Salary May Look Different

This information is based on a specific job title and location, but real-world compensation can vary based on factors like years of experience, company size, shift differentials, and more. Because of these variables, your actual pay may fall above or below the average ranges shown. Use ERI's salary data and compensation management platform to identify market trends and accurately adjust pay so that you can price jobs competitively.

Based on the average salary in the United States, if your shift differential is 10%, then your pay will increase by €3.26/hour

*Some jobs may not be adjusted using shift differentials. Please contact [email protected] for additional information.

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Use ERI's shift differential data to calculate pay for night, day, and swing shifts to benchmark compensation with confidence. Our robust salary survey data can help you accurately price roles using industry-specific shift policies.

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Frequently Asked Questions

Common questions about e-Commerce Marketing Manager salaries and career insights

How much does a e-Commerce Marketing Manager make in Italy?

ERI's data indicated that, on average, a e-Commerce Marketing Manager is €67,788 per year or €32.59 per hour in Italy, which is 1% lower than the national average. Top earners have reported making up to €85,074. However, the typical pay range in Italy, is between €36,877 and €85,074 annually.

What is the salary potential for e-Commerce Marketing Manager in 5 years?

e-Commerce Marketing Manager is projected to see 13.5% salary growth in 5 years.

What are some factors that impact e-Commerce Marketing Manager salaries?

Several factors can impact the salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect the role can provide opportunities to earn more. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns.

How can I accurately price jobs for my organization?

There are several factors that can impact the salary, including experience, company size, job market, location, industry, education, certificates, shift differentials, and more. Understanding how these factors affect the role can help you spot pay gaps and retain top talent. ERI's Assessor Platform brings these factors together in one platform, making it easy to benchmark roles, analyze insights, and set pay with confidence.

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With decades of experience in compensation, ERI offers an extensive and reliable salary survey database powered by the Assessor Platform, a comprehensive compensation management solution that optimizes complex processes for accuracy and efficiency.

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About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

For over 35 years, ERI has compiled the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources

Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.

Real-Time Data

Our salary database is updated and verified approximately every six weeks.

Quality Assurance

Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

10,500+

Locations

35,900+

Job Titles

4,400+

Skills

5,500+

Certifications

1,100+

Industries

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