Media Planner Salary in Sweden

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  3. > Media Planner
  4. > Sweden

Last Updated: July 12, 2026

SEK 377,908 USD

per year
Hourly Rate SEK 181.69
Bonus SEK 13,416

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Entry Level SEK 263K
Average SEK 378K
Senior Level SEK 460K

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The average pay for a Media Planner is SEK 377,908, which is SEK 181.69 an hour in Sweden. The average salary range for a Media Planner is between SEK 263,024 and SEK 460,292. On average, a Bachelor's is the highest level of education for a Media Planner.

This compensation analysis comes from aggregated salary survey data for Sweden. ERI's compensation information is based on employer-reported data collected from ERI's salary surveys, customer HRIS data, data from Proxies/10Ks and Forms 990, proprietary databases, and purchased survey data. Cost-of-labor data in the Assessor Series are based on actual housing sales data from commercially available sources, plus rental rates, gasoline prices, consumables, medical care premium costs, property taxes, effective income tax rates, etc. For more information, see ERI's methodology.

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Salary Potential for Media Planner

Explore the estimated salary growth for Media Planner in Sweden for up to 5 years. The estimated salary of Media Planner in 1 year will be SEK 386,549, and in 5 years, will be SEK 423,135.

Number of Years

2 Years

Estimated Salary

SEK 395,388 USD

Percentage Growth

0%

Growth Trajectory

The estimated salary growth for Media Planner in [# of years] is [salary], which is [average growth %] average growth. This information is based on ERI's compensation database.

What Does a Media Planner Do?

Produces proposed media strategies for upper management. Ensures proposed and executed strategies are within the media budget. Discusses media packages with various channels. Examines market research to inform strategies. Checks potential media opportunities by comparing costs with expected return on investment.

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Education, Skills, and Certifications for Media Planners

Gain access to salary differentials for education and skills in ERI's Salary Assessor

Education

Below is the average education level for a Media Planner. About 96% have a Bachelor's degree, 2% have a Associate degree, and 2% have a High School Diploma.

  • Bachelor's Degree 96%
  • Associate Degree 2%
  • High School Diploma 2%
  • Doctorate Degree 0%
  • Master's Degree 0%
  • Less Than HS 0%

Top Skills

Below are top skills for a Media Planner. 88% of Media Planners have a skill in Report Analysis. The top 3 most popular skills for Media Planners are Report Analysis, Manages campaigns, and Develops agenda.

  • Report Analysis 88%
  • Manages campaigns 81%
  • Develops agenda 50%
  • Represents organization 50%
  • Supervises staff 44%

Do you have certifications for Media Planner?

Learn more about how earning certificates can impact your salary.

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Compare Media Planner Salaries by Location

See how Media Planner salaries vary by region and find the best location for your career.

Average Salaries for Media Planner

The average salary of media planner in Sweden is 377.908 kr. The average salary of media planner in California is $86,774. The average salary of media planner in United States is $75,636. Explore the average salaries for media planner in other locations below.

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Cost of Living in Sweden

The cost of living in Sweden is 0% equal to than the national average.

Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.

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Why Your Salary May Look Different

This information is based on a specific job title and location, but real-world compensation can vary based on factors like years of experience, company size, shift differentials, and more. Because of these variables, your actual pay may fall above or below the average ranges shown. Use ERI's salary data and compensation management platform to identify market trends and accurately adjust pay so that you can price jobs competitively.

Based on the average salary in the United States, if your shift differential is 10%, then your pay will increase by SEK 18.17/hour

*Some jobs may not be adjusted using shift differentials. Please contact [email protected] for additional information.

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Use ERI's shift differential data to calculate pay for night, day, and swing shifts to benchmark compensation with confidence. Our robust salary survey data can help you accurately price roles using industry-specific shift policies.

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Frequently Asked Questions

Common questions about Media Planner salaries and career insights

How much does a Media Planner make in Sweden?

ERI's data indicated that, on average, a Media Planner is SEK 377,908 per year or SEK 181.69 per hour in Sweden, which is equal to the national average. Top earners have reported making up to SEK 460,292. However, the typical pay range in Sweden, is between SEK 263,024 and SEK 460,292 annually.

What is the salary potential for Media Planner in 5 years?

Media Planner is projected to see 12% salary growth in 5 years.

What are some factors that impact Media Planner salaries?

Several factors can impact the salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect the role can provide opportunities to earn more. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns.

How can I accurately price jobs for my organization?

There are several factors that can impact the salary, including experience, company size, job market, location, industry, education, certificates, shift differentials, and more. Understanding how these factors affect the role can help you spot pay gaps and retain top talent. ERI's Assessor Platform brings these factors together in one platform, making it easy to benchmark roles, analyze insights, and set pay with confidence.

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About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

For over 35 years, ERI has compiled the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources

Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.

Real-Time Data

Our salary database is updated and verified approximately every six weeks.

Quality Assurance

Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

10,500+

Locations

35,900+

Job Titles

4,400+

Skills

5,500+

Certifications

1,100+

Industries

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