The average pay for a Media Buyer is €52,629 a year and €25 an hour in Finland.
The average salary range for a Media Buyer is between €36,876 and €65,202.
On average, a Bachelor's Degree is the highest level of education for a Media Buyer.
This compensation analysis is based on salary survey data collected directly from employers and anonymous employees in Finland.
Average Salary Chart
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Negotiates purchases of advertising media time and space for client, following media plan: Reviews media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement.
Reviews rating services statistics on different factors, such as audience numbers in different time slots, viewing or reading patterns based on geographic differences, and demographic characteristics of audiences to deliver guaranteed audience ratings.
Enters specified data onto computer work sheet to develop media schedule, including list of media where ads are to appear; dates of insertion, airing, or posting; space, time, or other units to be used; and cost.
Reviews charges for selected media, such as television, radio, newspaper, billboard, transit, shopping center, signage, banner towing by plane, and bus shelters.
Reviews discount structures, special buying opportunities, and other factors influencing cost of advertising.
Determines most effective and efficient ways to spend client's money to achieve maximum ad exposure for lowest cost.
Calls media representatives and negotiates price of advertisement placement, applying knowledge of supply and demand statistics.
Analyzes ratings of actual versus estimated audiences.
Performs post performance analysis of ads to verify that ads ran as specified.
Calls media representative to negotiate additional time due for preemptions or audience deficiency.
Reviews invoices for discrepancies.
Contacts media representative or MEDIA PLANNER (business ser.) 164.117-022 to resolve invoice discrepancies.
May authorize payment to media for advertising.
May perform duties of MEDIA PLANNER (business ser.) in small establishments and be designated Media Planner-Buyer (business ser.).