Advertising and Marketing Services

Establishments primarily engaged in creating advertising content, including writing copy, artwork, graphics, and other creative work, and placing advertisements in periodicals, newspapers, radio, television, or other media on a contract or fee basis. Sample business functions include advertising agencies and advertising consultants.

Establishments primarily engaged in preparing poster displays and painted or electric spectacular displays on billboards, panels, bulletins, and frames, primarily outdoors. These establishments may also construct, repair, and maintain display boards and post advertisements. Sample business functions include billboard advertising, outdoor advertising services, and outdoor poster advertising services.

Establishments primarily engaged in soliciting advertising on a contract or fee basis for newspapers, magazines, and other publications, as well as for radio and television stations. Separate offices of newspapers, magazines, and radio or television stations that solicit advertising are classified as auxiliaries. Sample business functions include newspaper advertising representatives not auxiliary to publishing, radio advertising representatives not auxiliary to broadcasting, and the sale of television and radio time not auxiliary to television or radio operations.

Establishments primarily engaged in providing specialized advertising services not classified elsewhere. These include aerial advertising, circular and handbill distribution, delivery of advertising materials or samples, and transit advertising. Sample business functions include aerial advertising, bus card advertising, circular distribution, coupon distribution, display advertising (except outdoor), handbill distribution, media buying, poster advertising (except outdoor), sample distribution, and shopping news advertising and distribution services.