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The summary data provided is a sampling of ERI's Salary Assessor® database. The average salary figures below are for base compensation. The Salary Assessor covers 5,700 job titles and 7,000 geographic locations. To download a demo of the Salary Assessor, please use the form to the right.
Job Description:
Manages market research and analysis activities to provide information regarding sales potential and market conditions for an organization's products and services. Implements and manages the organization's market research program, which includes analysis of sales records, trends, and new and existing product and service markets. Interprets and predicts consumer trends through the use of analytic techniques. Projects market potential and estimates market penetration. Schedules and assigns tasks to supervisors or analysts. A combination of over four years of directly related training and/or experience is typically required for carrying out the responsibilities for this job. Typically reports to the Market Research Director and has Market Research Supervisor and/or Analysts reporting to this position.: Monitors research projects and prepares reports for management's use regarding market conditions, market potential, sales forecasts, and information on competitors. Analyzes and resolves work problems, or assists employees in solving work problems. Interprets company policy to employees and enforces company policy. Responsible for the motivation and development of subordinates to optimize their performance and their personal and professional growth. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. hide...show full description
Average Salary Data By Location
Updated: 06/18/2007
See salary survey data for these industries: Accounting Public & Private, Advertising & Marketing, Agriculture, Animal Care, Arts, Culture & Humanities Charities, Banking, Biotechnology, Call Centers, Customer & Other Business Services, Chemicals & Plastics, City & County Government, more...
See salary survey data for these jobs: Accountant, Certified Nurse Assistant, Home Care Nurse, Occupational Therapy Assistant, Administrative Assistant, Marketing Manager, Purchasing Manager, Occupational Nurse, Clinical Therapist, Accounting Manager, more...
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